Jolly Rogue Co. Center Console MOLLE Panel – Development Journal Entry 01 – Identifying Market Gap

MOLLE (Modular Lightweight Load-carrying Equipment) was developed for duty use. It uses a PALS grid to secure modular pouches and equipment.

On a pack, some movement is acceptable.

Inside a vehicle, it is not.

A vehicle-mounted panel sees constant vibration, lateral load during cornering, and repeated shock from uneven terrain. What sags slightly on fabric becomes obvious when mounted to rigid plastic or metal.

Because of that, vehicular panels are typically metal and often use modified grid patterns better suited for fixed mounting.

The grid does not strictly follow textile PALS spacing.

In a rigid, vehicle-mounted panel, webbing alignment constraints differ from fabric systems. The spacing was adjusted to better suit metal construction while maintaining compatibility with standard MOLLE pouches.

For bolt-through accessories, backing plate dimensions differ from traditional PALS hardware.


Why MOLLE in a Vehicle?

For overland, off-road, and daily-driven vehicles, MOLLE panels provide structured mounting for frequently accessed equipment:

  • Handheld radios
  • First-aid kits
  • Flashlights
  • Sidearms and spare magazines (where legally applicable)

These items often end up in door pockets, deep console storage, or loose compartments. Under vibration and movement, heavier items rotate, settle, or become partially obscured. Access then requires reaching downward or shifting objects while seated.

A fixed mounting surface eliminates that variability.
Position remains consistent.
Access becomes predictable.


Ram Truck’s Partial Solution

The five-seat configuration with center console includes map pockets on the console sides.

They are intended for documents.

They are not structured for equipment retention.

Observed limitations:

  • Openings too narrow for most radios and compact medical kits
  • Depth unsuitable for shorter items such as flashlights or magazines
  • No retention under vibration

Door pockets offer additional volume but sit low and provide minimal lateral containment.

There is storage.

There is not mounting.


The Existing Market

Universal-fit MOLLE panels are widely available and can be adapted to the Ram center console.

Nearly all require drilling into the plastic trim and securing with self-tapping screws and spacers.

This approach provides basic attachment, but introduces trade-offs:

  • Permanent modification of interior trim
  • Load concentration at discrete fastener points
  • Installation variability
  • Dependence on plastic as primary structure

For some users, this is acceptable.

Others prefer a reversible solution — whether for resale value, interior integrity, or simply not wanting to drill into a new truck.


Design Objective

Develop a vehicle-specific center console MOLLE panel that:

  • Requires no drilling
  • Does not rely on adhesives
  • Distributes load appropriately
  • Maintains rigidity under sustained vibration

A direct drill-through fastener will always provide maximum mechanical strength.

The challenge was not to replace that reality, but to create a mounting solution that achieves acceptable structural performance without permanent modification.

The panel geometry was straightforward.

The mounting system was not.


 

 

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